Veda Archana Shastry (born on 8 October, 1981) is an Indian film actress, known for her works predominantly in Telugu cinema, and for a few Tamil, Kannada and Malayalam films. She is currently one of the contestants in the first season of Bigg Boss Telugu, hosted by N.T. Rama Rao Jr.

Debuting as Veda in Tapana, she subsequently changed her stage name to Archana, by which she was more popularly known. She is perhaps best known for her performances in Nenu, Nuvvostanante Nenoddantana and Aa Dinagalu.